The Korean War Essay -- essays research papers

The Korean War For hundreds of years Korea was dominated by the Chinese empire. After Japan was defeated by the allies in WW II., Korea became occupied by the Russians in the North and the Americans in the South. Both the U.S. and the Soviets realized that Korea was a strategic country. It was important to occupy because it lay between China, Japan, and the Soviet Union. North and South Korea were divided by the 38th parallel, it split the country into two regions. Russia and America became politically involved in Korea, each set up strong governments. The United States wanted Korea to be held under democratic rule, while the Soviets wanted communist rule. They took these conflicting views to the United Nations (UN), which had just been set up to prevent another world war and help with international elections. The UN decided that both sides of Korea should have their own elections. The elections were held on January 12, 1948. North Korea favoured communism, the people elected the Russians and Kim I l Sung, a former guerrilla leader. South Korea favoured democracy and formed the Republic of Korea under U.S. educated, Dr. Sygman Rhee. The Soviets left a communist dictatorship with a well-trained, well armed, North Korean-Soviet army. In fear of the North Koreans newly developed strength, the U.S. left South Korea with some small arms and military advisors. The Korean War dates from June 1950 to July 1953. The war started on June 25 1950, when a Northern Korean(-Soviet) arm...

Marketing communications strategy

In the case, Benetton is using an offbeat and customer-centric marketing perspective in a highly saturated industry. In terms of retail clothing, there are high barriers in this market when it comes to getting a marketing message across to the inundated consumer. Therefore, what Benetton is trying to do, as shown in the case, is present itself as an outsider within this saturated market, in order to both appeal to the customer directly, and to confront them with issues of empowerment.This is related to the chapter’s mention of â€Å"Customer Empowerment– Customization: when a company produces individually differentiated products, services, prices, and delivery channels in accordance to the consumer wants/needs† (Chapter 12). The case also involves issues discussed such as heightened competition (retail fashion being a very competitive industry), industry convergence, and disintermediation, or removing the middleman and going straight to the consumers in terms of getting across a fresh and unconventional marketing message.Success behind strategy The success behind Benetton’s marketing strategy is the ability of the company’s marketers to place the company in an outsider role, and also a role of post-modern commentary on culutre. Essentially, this says to the customer that by identifying with the unique or different postmodern advertising of Benetton, and its messages of political and social concern used in advertising, they are identifying with a lifestyle, not just a brand.This was one of the early strategies that was then taken to such extremes by other 80s competitors of Benetton like Swatch and even Nike: by positioning the mainstream retail fashion company in a counter-cultural socio-political position through advertising, the individuation of the consumer is assured, as they relate their own individuality or difference with the uniqueness of the advertising. This led to a lot of success for Benetton’s marketing.In short, the success behind Benettons marketing strategy is the company’s ability to place its unique and controversial advertising brand as a lifestyle as well as a fashion choice. Applying Benetton’s strategy to another retailer Depending on the fashion retailer and the brand awareness of the public, a similar marketing communication strategy to that of Benetton could be either a good move or a bad move.For a company that already has some degree of guerilla, socio-political or counter-cultural marketing in effect, such as a youth-brand company like Ecko or even a monolith with a lot of money to spend on assimilating youth culture, like Nike, it may be possible to make the marketing communications of Benetton a success. On the other hand, if the brand is something like Abercrombie & Fitch, J. Crew, or Tommy Hilfinger, this is a company that relates its brand not to socio-political turmoil and controversy, but to conservatism and the idea of unchanging classic ideals of fashion.Therefore, for this type of retail fashion brand with a lot of conservatism in its image, it would be more difficult to successfully integrate a marketing communications strategy similar to that of Benetton. The consumer would not be able to make a logical connection between a brand like Abercrombie & Fitch, and an image of high shock value controversy, which could relate to cognitive dissonance on the part of the consumer, which is something marketers tend to avoid. REFERENCE Benetton—case study. Chapters 12-14

Leadership: do traits matter? Essay

Managers need skillful and talented leaders to make an organization successful. The reason is that talented leaders can drive their subordinates to achieve goals and objectives of an organization. That will enable organizations to stay competitive in the market. To be a successful leader there should be several qualities. Such as effective communication skills, effective decision making, effective planning, effective coaching skills, effective people management skills and effective motivating skills. These qualities of a competent leader are needed to plan to meet the requirements of an organization. Sailan also should have leaders who have above-mentioned qualities while facing a turbulent situation. As mentioned above Sailan has been failing to produce good advanced level and ordinary level results. Because of that, it has been difficult to achieve the competitive advantage for them as well. (ukessays, 2017) The following methods can be used to review current leadership requirements of Sailan international school. 360-degree feedback – according to Linda (2014) through this 360 feedback employees or managers can get feedbacks regarding their strengths and weaknesses or competencies from peers, supervisors, direct reports and customers. According to (Neil, 2017)this method can be used to evaluate the performance of the whole organization. Especially weaknesses of employees can be identified. This method is so important for Sailan. The reason is that while facing a turbulent situation identifying weaknesses of teachers and the principal is very important. If there is any weakness in teaching the principal/ leader can arrange training programs to improve teaching skills. If there is any weakness in controlling teachers of the principal, director of education can send him for some leadership programs. When this happens Sailan will be able to produce good results and achieve the vision. Even teachers can get a clear picture of their performance by this method. Blake and Mouton managerial grid – according to Peiris (2016) the managerial grid includes various techniques to evaluate leadership requirements. This grid is an important tool for managers to analyze their own leadership styles. According to Patty (2013), this grid has 81 leadership styles. Some of them are impoverished management, country club, task management, middle of the road, team management and team management. With the problem that Sailan faces at the moment team management is appropriate for Sailan. According to this leaders encourage and motivate their employees. Even leaders get a lot of respect from their employees. The principal can appoint sectional heads who can get respect from teachers. Then Sectional heads/ leaders of Sailan can motivate teachers to produce good results and achieve the vision. When teachers become loyal to the sectional heads those teachers will give their best to Sailan. That will enable Sailan to provide high-quality teaching for students . SWOT analysis – SOFT analysis can be used to recognize strengths, weaknesses, opportunities, and threats of an organization. Internal and external factors can be identified by this analysis. (Mike, 2016)Â   When considering the strengths of Sailan, which has got a lot of facilities in comparison to other international schools in that particular area. For example, they have their own ground, an auditorium that more than 1500 people can be seated. Even an indoor stadium (almost finished) and a swimming pool have been under construction. The discipline of Sailan has been really good when compared with other international schools. That is one of the main reasons that most of the parents are willing to send their children to Sailan. The main opportunity of Sailan is that this is mainly a Muslim community-based school. So easily they can get the attraction of Muslims who are living in that particular area rather than other international schools. The main weakness of this is lack of results. In last few years A/L and O/L results have been low compared to other schools. When talking about threats, there are a lot of competitive international schools situated around Sailan. Such as gateway, ST’Thomes, ST’ Nicholas, Lyceum, Leeds, Negombo south etc. Especially Leaders of Sailan should consider the weaknesses and threats. Leaders of Sailan such as Director of education, principal, and sectional heads need to correct if there is an error in the education system of Sailan. Principal or sectional heads can supervise teaching.Sectional heads can get feedbacks about the teaching of teachers from students. Even teachers can be asked to write lesson plans. Training programs can be provided for teachers. By moni toring teachers and providing training programs quality of teaching can be improved. It will lead to producing good O/L and A/L results. Then weaknesses of Sailan can be avoided. When producing good results Sailan can face threats easily. Even leader of Sailan should be able to exploit strengths and opportunities as well. 3.2 plan for the development of future situations requiring leadership. The leadership plays a major role in achieving competitive advantage in the industry. The leaders usually create strategies to drive employees to attain vision and mission of an organization. (research papers, 2013) As mentioned above Sailan has threats from its rivals. Even when the school develops more teachers will be recruited in the future. Then leadership will be required to control them. Controlling a large number of teachers will not be an easy task. Leaders of Sailan will need more skills to control those teachers. And also recruitment and selection process has to be considered by leaders at Sailan when it develops. Especially Proper recruitment method and recruiting cost is very crucial for Sailan. Some suggestions are mentioned in the following which can use to identify how to plan for the development of future s

Biography of Mary Custis Lee, Gen. Robert E. Lees Wife

Biography of Mary Custis Lee, Gen. Robert E. Lee's Wife Mary Anna Randolph Custis Lee  (October 1, 1808–November 5, 1873) was the  great-granddaughter of Martha Washington  and  the wife of Robert E. Lee. She played a part in the American Civil War, and her family legacy home became the site of Arlington National Cemetery. Fast Facts: Mary Custis Lee Known For: Wife of Civil War general Robert E. Lee and great-granddaughter of Martha WashingtonAlso Known As: Mary Anna Randolph Custis Lee  Born: October 1, 1807 in Annefield  in  Boyce, VirginiaParents: George Washington Parke Custis, Mary Lee Fitzhugh CustisDied: November 5, 1873 in Lexington, VirginiaPublished Works: Recollections and Private Memoirs of Washington, by his Adopted Son George Washington Parke Custis, with a Memoir of this Author by his Daughter (edited and published)Spouse: Robert E. Lee (m.  1831–October. 12, 1870)Children: George Washington Custis, William Henry Fitzhugh, Robert E. Lee Jr., Eleanor Agnes, Anne Carter, Mildred Childe, Mary CustisNotable Quote: â€Å"I rode out to my dear old home, so changed it seemed but as a dream of the past. I could not have realized that it was Arlington but for the few old oaks they had spared, the trees planted on the lawn by the Gen’l myself which are raising their tall branches to the Heaven which seems to smile on the desecration around them.† Early Years Marys father George Washington Parke Custis was the adopted son and the step-grandson of George Washington. Mary was his only surviving child, and thus his heir. Educated at home, Mary showed talent in painting. She was courted by many men including Sam Houston but rejected his suit. She accepted the proposal of marriage in 1830 from Robert E. Lee, a distant relative shed known from childhood, after his graduation from West Point. (They had common ancestors Robert Carter I, Richard Lee II and William Randolph, making them respectively third cousins, third cousins once removed, and fourth cousins.) They were married in the parlor at her family home, Arlington House, on June 30, 1831. Highly religious from a young age, Mary Custis Lee was often troubled by illness. As the wife of a military officer, she traveled with him, though she was most happy at her family home in Arlington, Virginia. Eventually, the Lees had seven children, with Mary often suffering from illness and various disabilities including rheumatoid arthritis. She was known as a hostess and for her painting and gardening. When her husband went to Washington, she preferred to remain at home. She avoided Washingtons social circles but was avidly interested in politics and discussed matters with her father and later her husband. The Lee family enslaved many people of African descent. Mary assumed that eventually theyd all be freed, and taught the women to read, write, and sew so that they could support themselves after emancipation. Civil War When Virginia joined the Confederate States of America at the beginning of the Civil War, Robert E. Lee resigned his commission with the federal army and accepted a commission in the army of Virginia. With some delay, Mary Custis Lee, whose illness confined her much of the time to a wheelchair, was convinced to pack up many of the familys belongings and move out of the home at Arlington because its nearness to Washington, D.C., would make it a target for confiscation by the Union forces. And thats what happened, for failure to pay taxes- though an attempt to pay the taxes was apparently refused. She spent many years after the war ended trying to regain possession of her Arlington home: Poor Virginia is being pressed on every side, yet I trust God will yet deliver us. I do not allow myself to think of my dear old home. Would that it had been razed to the ground or submerged in the Potomac rather than have fallen into such hands. From Richmond where she spent much of the war, Mary and her daughters knitted socks and sent them to her husband to distribute to soldiers in the Confederate Army. Later Years and Death Robert returned after the surrender of the Confederacy, and Mary moved with Robert to Lexington, Virginia, where he became president of Washington College (later renamed Washington and Lee University). During the war, many of the family possessions inherited from the Washingtons were buried for safety. After the war, many were found to have been damaged, but some- the silver, some carpets, some letters among them- survived. Those that had been left in the Arlington home were declared by Congress to be the property of the American people. Neither Robert E. Lee nor Mary Custis Lee survived many years after the end of the Civil War. He died in 1870. Arthritis plagued Mary Custis Lee in her later years, and she died in Lexington on Nov. 5, 1873- after making one trip to see her old Arlington home. In 1882, the U.S. Supreme Court in a ruling returned the home to the family;  Mary and Roberts son Custis sold it right  back to the government. Mary Custis Lee is buried with her husband on the Washington and Lee University campus in Lexington, Virginia. Sources â€Å"The Life of Mary Custis Lee.†Ã‚  EHISTORY.â€Å"Mary Anna Randolph Custis Lee.†Ã‚  National Parks Service, U.S. Department of the Interior.Pryor, Elizabeth Brown. â€Å"Mary Randolph Custis Lee (1807–1873).†Ã‚  Lee, Mary Randolph Custis (1807–1873), Encyclopediavirginia.org.

3 Key Career Tips for Millennials

3 Key Career Tips for Millennials Ah, â€Å"the millennials.† Faceless generation of socially networked people who never touched a rotary phone- or so the media likes to generalize. In reality, the only thing that millennials have in common is being born around the same time. As such, there’s no â€Å"one size fits all† career approach that will boost all millennials as they enter and push further into the workforce. However, there are some career tips to keep in mind as you get started in your professional life. 1. Social networking does NOT equal social capital.According to career guru Margaret Heffernan, who gave a 2015 TED Talk about how to get more out of workplace structure, one of the most important things an employee (or employer) can do is to build bonds in the workplace, and enable things like casual stand-up meetings or coffee breaks to facilitate conversation. This builds â€Å"social capital,† or mutual trust and reliance. This is different from social networking, where we mig ht know where a colleague had dinner last night, but not necessarily much insight about what makes them tic professionally. Social media (and the tech-savviness it suggests) is a great tool, but you can’t replace good old-fashioned conversation with retweets.2. It’s okay not to be â€Å"on† all the time.There’s a certain perception that if you’re young and ambitious, you’re willing to â€Å"do what it takes† around the clock to move up and ahead. That could mean long hours, or it could mean putting yourself â€Å"on call† to answer emails at 10:30 at night. And while showing devotion and round-the-clock competence looks good to anyone who might be observing from a distance, it’s not going to mean much if you burn out early. Don’t neglect work-life balance, even at the start of your career. You’re committing to a career for the long haul, so setting dangerously high precedents early on can turn on you later on if your priorities change or you decide that your old work habits just aren’t sustainable.3. Time management is key.This is the mantra for all ages, actually. But for millennials, who are seen as natural multitaskers thanks to technology, it’s especially relevant right now. Set aside time for big projects or necessary productivity. Ignore your inbox for an hour (if possible) in order to check off some hard to-dos from your list. Look at your week in advance, and figure out what you need to do and when you can do it, to avoid running into a crunch time.Super-multitasking (email + chat + work task + second work task in the background) can be exhausting, and may lead to shoddier â€Å"productivity.† Mistakes happen when you’re trying to do too many things at once, so be sure to take specific â€Å"breaks† throughout the day from various tasks in order to give your attention to other things that need to be done as well.Whether you’re just get ting started out of school or still figuring out what you want your long-term career path to be, keeping these ideas in mind can help you navigate those bumpy early days. (And by â€Å"early days,† I mean every day until your retirement party.)

Art Essay Example | Topics and Well Written Essays - 500 words - 2

Art - Essay Example He was recognized for his outstanding work in art and had won numerous awards and honors. Among these honors he had won the Master Artist Award (2000) from Artists of America. Description The painting I have chosen from the William Hook’s collection of art is the â€Å"Autumn Road† which is a 24† by 18 inch painting depicting a long road with trees and bushes on either side during the Autumn season. The colors used on this canvas are browns, orange, yellow and dark green that clearly portrays the autumn season. Commenting on the use of acrylic paint, Hook states – â€Å"Make the shortcomings of acrylic the benefits.† (William Hook) He makes use of the minimalist technique in this art work while communicating the grandeur of the landscape. Hook holds the opinion that any finished painting is an amalgamation of different techniques but, ‘impasto is achieved through light strokes of paint with no additives.’ (William Hook) Meaning The meani ng depicted in ‘Autumn Road’ is one of calmness and spirituality. The artist portrays his serenity through his work. The landscape shown is silent and calm and conveys the message of peace of the artist.

King Abdulaziz Essay Example | Topics and Well Written Essays - 1250 words

King Abdulaziz - Essay Example This person was the founder of the present day Saudi Arabia, named as King Abdul Aziz Ibn Al Saud. King Abdul Aziz was born in the city of Riyadh, to the family of King Abdul Rehman. He was brought up under the strict and inflexible vision of his father. His father was so concerned about the teaching of Islam to his son a group of contemporary religious scholars came to teach him the fundamentals of Islam. With the passage of time, he started to show his great array of amazing talents and qualities, which included courage, horsemanship, leadership qualities and perceptiveness. He showed his interest in the situation and atmosphere around him, and also the historical events of great significance. When King Abdul Aziz was barely 12 years old, he traveled to the country of Kuwait along with his father in the year 1891. He spent a long duration of 10 years, and it was there where he acquired great abilities such as that of leadership and statesmanship. So, as a result of the qualities an d understanding that he had gathered from his elders and teachers, he resolved to restore the rule of his forefathers, no matter what problems come in the way. A start of new era could be witnessed as King Abdul Aziz left Kuwait and went to his hometown Riyadh, leading an army of 60 soldiers. In the future, this small force of army consequently turned out to be the one that overpowered the big force by the will of Allah. King Abdul Aziz Ibn Abd al-Rehman in true words wrote the history and fate of the Saudia Arabia. He used to the powers that no one could think of, as the powers that King Abdul Aziz Ibn Abd al-Rehman used were not worldly materials. These powers included the unifying and awakening of the religious faith among his fellow Muslims, deft, comprehensive politics, and the best of all a courageous and inspiring character for everyone to look at, at the time of sorrow and despair. King Abdul Aziz Ibn Abd al-Rehman brought back and restored the rule of his forefathers from a situation that was virtually considered to be completely destroyed and a situation of political extinction in the country. He did this be re-introducing the real image of Islam and inspiring the people by the teachings of the Great Religion. He started to build to Saudi state and he did that in three major stages. These stages include the recapturing of Najd in 1905, invading over the Shammar clan at Hail in the year 1921, and finally the conquering of Hijaz fours year later in 1924. During the era of birth of King Abdul Aziz Ibn Abd al-Rehman, the area of Central Arabia had been victimized to the issues of complete political disaster and disintegration, and the King Al Saud was forced to fight for his rule with the governers of the land of Havil, known as the al-Rashids. That fight and long lasting conflicts between the two ruling groups led King Al-Saud to evacuate and move his family from the city of Riyadh in the year 1891. The capture of the city of Najd by the Rashids was of quite pain and grief for King Abdul Aziz Ibn Abd al-Rehman along with his parents equally. Najd had great significance in the history of Saudi state as it had been the capital of the earlier as well as the second Saudi state. And thus its capture by the al-Rashids was really a matter of concern for King Abdul Aziz Ibn Abd al-Rehman and his father and this inspired him work for the restatement of his patrimony, and to recover the rule of